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IELTS Academic Reading Practice Test 436

Part 1 · Read the text and answer questions 1–13

You should spend about 20 minutes on Questions 1–13, which are based on Reading Passage 1 below.

The Picture Postcard: A Short History of a Cheap Idea

For half a century before the First World War, the cheapest and most casual way of sending a message in Europe and North America was not a letter but a postcard. A small piece of stiff paper, sold already stamped, carried a few lines that anyone could read, and it cost a fraction of what a letter cost to send. The card was quick to write, needed no envelope, and could carry a picture as well as words. At the height of its popularity it was one of the most widely used forms of communication.

The first official postcard was issued by the Austro-Hungarian Empire in 1869. The proposal came from an economist in Vienna, who pointed out that a short written message required neither an envelope nor the labour of folding and weighing a sheet of paper, and that a much lower rate would attract a great deal of new business. The postal administration was persuaded. The card carried a printed stamp and cost about half the price of a letter, and it proved popular at once, particularly with people who had never written a letter in their lives.

Other countries followed quickly. Germany and Britain both introduced postcards in 1870, France following in 1873; in Britain the Post Office sold them across its own counters at half the price of a letter. These early cards were strictly functional objects. The cards themselves were plain: a printed stamp and a few ruled lines for the address were the only decoration, and the reverse side was left blank. Nothing about them suggested the commercial and sentimental value the postcard would soon acquire.

In 1878 the Universal Postal Union, the body that coordinates international mail, formally recognised the postcard, which meant that a card could be sent abroad for a fixed and modest charge. International correspondence by card grew quickly, and the picture side became a place where countries advertised themselves. Cards showing mountains, cathedrals and costumes were bought by foreigners and carried home as proof of travel.

The transformation began when private firms were allowed to print and sell their own cards. In Britain permission was granted in 1894, and publishers immediately began to experiment with illustrations: views of towns, humorous scenes, portraits of actors and members of royal families. Some cards reproduced paintings; others were designed to be amusing, sentimental or patriotic. The postcard had become a cheap luxury, and a large public was eager to buy it.

A technical change made the card far easier to use. Until the early 1900s the whole of the back was reserved for the address, so a sender who wanted to write a message had to squeeze it onto the picture side, often over the sky of a landscape or the wall of a building. Postal authorities then agreed to divide the back into two halves, one for the address and one for the message. Britain allowed the divided back in 1902, and the United States followed in 1907.

Much of the production was done by firms rather than by the photographer whose name appeared on the card. A local photographer made a negative, which was sent to a specialist printer; firms in Germany dominated the trade because of their skill in colour lithography, and a single negative could yield tens of thousands of copies. Colour might be added by hand, with a stencil, or by printing the image in several layers of ink. The subjects were ordinary: a main street, a market, a pier, a school. Because so much has since been demolished or rebuilt, these cards are often the only surviving record of a street that disappeared long ago.

Between about 1900 and 1914 the postcard enjoyed what is usually called its golden age. In Britain alone, hundreds of millions of cards were posted each year, and many more were bought to be kept. Families collected them in albums, arranged by country or subject, and shops in seaside resorts sold them to visitors for a penny or two. Publishers produced cards for every taste: comic scenes, cats, ships, flowers, royal weddings. Postcards were sent to announce an arrival, to tease a friend, to arrange a meeting, and above all to show that someone had been somewhere interesting.

Because anyone could read a postcard, messages were guarded. Senders wrote about the weather, their health and the journey, and promised to write at length when they got home. Intimate news was left for letters. This is one reason why postcards are so useful to historians of daily life and so disappointing to biographers.

The First World War interrupted both tourism and the manufacture of luxury goods, and the card never recovered its former position. After 1918 the telephone became steadily more common in ordinary households, letter post became faster, and the cheap snapshot camera allowed people to make their own pictures. The number of cards posted in Britain fell sharply and continued to fall for decades. By the middle of the century the postcard had been reclassified, in effect, as a souvenir rather than a means of correspondence.

Yet the picture postcard has never disappeared. Cards are still sold in museums, seaside shops and stationers, and tourists still send them, though far fewer than before. For the historian they remain a remarkable archive. They record clothes, shop fronts, advertisements and street furniture that nobody thought worth photographing for any other purpose, and they survive in enormous quantities, which is exactly what a historian wants.

Tip: select any text in the passage to highlight it in one of four colours. Click a highlight to remove it.

Questions 1–6◎ Practise this set only

Do the following statements agree with the information given in Reading Passage 1? Choose TRUE if the statement agrees with the information, FALSE if the statement contradicts the information, or NOT GIVEN if there is no information on this.

In Britain, posting a card cost half as much as posting a letter.
The earliest official postcards were decorated with pictures.
Private companies in Britain were not permitted to produce postcards until the 1890s.
Before the divided back was introduced, senders sometimes wrote their message across the picture.
Cards showing comic scenes sold better than cards showing members of royal families.
After 1918, the number of cards posted in Britain increased year after year.

Questions 7–10◎ Practise this set only

Complete the flow chart below. Choose ONE WORD ONLY from the passage for each answer.

Write ONE WORD ONLY for each answer.

How an illustrated postcard was produced, about 1905

A local photographer takes a photograph and makes a .
The negative is sent to a specialist printer, which may add colour by hand or with a .
The finished cards go to shops, where they are sold cheaply to on holiday.
The buyer writes a short message and posts the card, which may later be kept in an .

Questions 11–13◎ Practise this set only

Complete the table below. Choose ONE WORD ONLY from the passage for each answer.

Write ONE WORD ONLY for each answer.

The picture postcard: three moments

PeriodDevelopmentDetails

1869

First official cards

The idea was put forward by an living in Vienna

1902

Divided back in Britain

One half carried the address; the other was kept for the

1900s onwards

Use by historians

Sometimes the only surviving of buildings that no longer exist

About this reading test

Forty IELTS Academic Reading questions on three original passages: the rise of the picture postcard, the mechanism of a cylinder music box, and the argument over who should pay for climate damage.

PartPassageQuestionsQuestion typesTopicsWords
1The Picture Postcard: A Short History of a Cheap Idea1–13True / False / Not Given, Flow-chart completion, Table completionInventions, History912
2The Comb and the Cylinder14–26Diagram label completion, Matching information, Sentence completionInventions, Technology, Arts & Culture892
3Who Should Pay for the Damage?27–40Multiple choice, Yes / No / Not Given, Matching sentence endingsEnvironment, Business & Economics889

Key vocabulary from this test

WordMeaningIn the passage
sentimental
adjective
expressing tender emotion rather than practical or financial value“the commercial and sentimental value the postcard would soon acquire” (Passage 1)
lithography
noun
a printing method in which ink is transferred from a prepared flat surface“firms in Germany dominated the trade because of their skill in colour lithography” (Passage 1)
reclassified
verb
put into a different category from the one used before“the postcard had been reclassified, in effect, as a souvenir rather than a means of correspondence” (Passage 1)
archive
noun
a store of records or objects kept as evidence of the past“For the historian they remain a remarkable archive” (Passage 1)
demolished
verb
pulled down or destroyed, said of a building“Because so much has since been demolished or rebuilt, these cards are often the only surviving record” (Passage 1)
cantilever
noun
a beam supported at one end only and free at the other“Each tooth is fixed at its base and free at its tip, so it behaves like a cantilever beam” (Passage 2)
graduated
adjective
arranged in a series of regularly increasing sizes or levels“cut along one edge into a row of parallel teeth of graduated length” (Passage 2)
equilibrium
noun
a steady state in which opposing forces or influences balance“The result is an equilibrium: the fan turns fast enough to absorb the surplus energy” (Passage 2)
resonator
noun
a hollow body that makes sound louder by vibrating with it“it is a resonator, and makers chose their woods and their dimensions with care” (Passage 2)
temperament
noun
the system by which the fixed pitches of an instrument are tuned“The temperament used by individual makers is also uncertain, since few left written records of their tuning” (Passage 2)
residue
noun
what remains after other parts have been dealt with“who should pay for that residue, and on what grounds” (Passage 3)
asymmetry
noun
a lack of balance between two sides or groups“On any ordinary understanding of fairness, that asymmetry demands a response” (Passage 3)
liability
noun
legal responsibility for damage or loss“is to accept a principle of liability, and liability has no obvious limit” (Passage 3)
moral hazard
phrase
the risk that protection from loss makes people behave less carefully“Economists call this moral hazard, and it is a real problem in insurance of every kind” (Passage 3)
cumulative
adjective
increasing gradually as more is added over time“Framed instead as a form of insurance, with contributions calculated from cumulative emissions and payouts tied to agreed evidence” (Passage 3)

How to use this practice test

  • Take the full test in 60 minutes, or practise one passage in 20 minutes.
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  • Drag answers from a list into the gaps, or tap a gap to choose from a menu.
  • When you submit, each answer is marked right or wrong, with an explanation and a “Show in passage” button that highlights the sentence that proves it.
  • For gap-fill questions, keep to the word limit; an answer over the limit is marked wrong, as in the real exam.

All passages and questions on Sprechify are written by our own team in the official IELTS format. They are not taken from Cambridge IELTS books or any other published test. Band scores are estimates based on the conversion commonly used for practice tests.

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